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    Capita

    Financial Services Consulting

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    • Seasonality
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    Spiros Simotas
    • May 18, 2019
    • 2 min

    Consumers are not always buyers

    As a marketer, I've often fallen into the trap of equating the fulfillment of consumers' needs with the purchase of goods and services....
    12 views0 comments
    Spiros Simotas
    • May 6, 2019
    • 1 min

    How much are households spending after a decade of continuous belt-tightening

    In just a decade 2 out of 3 top-spending households are gone and a third of all households are now spending under €1.100 a month. From...
    25 views0 comments
    Spiros Simotas
    • May 5, 2019
    • 1 min

    Greeks cut back €8700 in annual household expenses during the crisis

    From 2008 to 2016 the economic crisis in Greece forced households to make drastic cuts in their budgets. Annual purchases plummeted by an...
    24 views0 comments
    Spiros Simotas
    • May 4, 2019
    • 2 min

    Greek retail clothing and footwear seasonality: a "perfect fit" for the last 20 years

    The seasonality in the Greek retail clothing and footwear market seems to be set in stone. Apart from a minor hiccup between 2010 and...
    32 views0 comments
    Spiros Simotas
    • May 3, 2019
    • 3 min

    The major shift in Greek supermarket sales seasonality

    The substantial shift in the seasonality of supermarket sales in Greece seems to have occurred in three distinct phases over the last 20...
    62 views0 comments