Spiros SimotasMay 18, 20192 minConsumers are not always buyers As a marketer, I've often fallen into the trap of equating the fulfillment of consumers' needs with the purchase of goods and services....
Spiros SimotasMay 6, 20191 minHow much are households spending after a decade of continuous belt-tightening In just a decade 2 out of 3 top-spending households are gone and a third of all households are now spending under €1.100 a month. From...
Spiros SimotasMay 5, 20191 minGreeks cut back €8700 in annual household expenses during the crisisFrom 2008 to 2016 the economic crisis in Greece forced households to make drastic cuts in their budgets. Annual purchases plummeted by an...
Spiros SimotasMay 4, 20192 minGreek retail clothing and footwear seasonality: a "perfect fit" for the last 20 yearsThe seasonality in the Greek retail clothing and footwear market seems to be set in stone. Apart from a minor hiccup between 2010 and...
Spiros SimotasMay 3, 20193 minThe major shift in Greek supermarket sales seasonalityThe substantial shift in the seasonality of supermarket sales in Greece seems to have occurred in three distinct phases over the last 20...