Blog | Capita

Consumers are not always buyers

As a marketer, I've often fallen into the trap of equating the fulfillment of consumers' needs with the purchase of goods and services....

How much are households spending after a decade of continuous belt-tightening

In just a decade 2 out of 3 top-spending households are gone and a third of all households are now spending under €1.100 a month. From...

Greeks cut back €8700 in annual household expenses during the crisis

From 2008 to 2016 the economic crisis in Greece forced households to make drastic cuts in their budgets. Annual purchases plummeted by an...

Greek retail clothing and footwear seasonality: a "perfect fit" for the last 20 years

The seasonality in the Greek retail clothing and footwear market seems to be set in stone. Apart from a minor hiccup between 2010 and...

The major shift in Greek supermarket sales seasonality

The substantial shift in the seasonality of supermarket sales in Greece seems to have occurred in three distinct phases over the last 20...