Capita

As a marketer, I've often fallen into the trap of equating the fulfillment of consumers' needs with the purchase of goods and services....

In just a decade 2 out of 3 top-spending households are gone and a third of all households are now spending under €1.100 a month. From...

From 2008 to 2016 the economic crisis in Greece forced households to make drastic cuts in their budgets. Annual purchases plummeted by an...

The seasonality in the Greek retail clothing and footwear market seems to be set in stone. Apart from a minor hiccup between 2010 and...

The substantial shift in the seasonality of supermarket sales in Greece seems to have occurred in three distinct phases over the last 20...